About The Designer

Jessica Fletcher is a self-taught fashion designer from London, UK.

Her passion for dressmaking and fashion design dates back to her early childhood when she would spend her free time making clothes for her dolls. Growing up in an academic family however fashion design became more of a hobby rather than a career path.

During her time in medical  school, however, she rediscovered the fashion enthusiast in her. 

Opening up to her creative side, Jessica developed her brand, SHERAH, in 2018. She debuted her first collection as an emerging designer at Africa Fashion Week London in August 2019 and again at Accra Fashion Week in October 2019.

From men to women and children of all ages, Jessica has a vast array of clothes and accessories to meet their diverse needs, budgets and preferences. Her designs are all-embracing, with everyday clothes alongside bridalwear.


Born in London, she spent most of her childhood in Ghana, and currently lives in London.

Jessica currently holds a full time job as a doctor specialising in mental health. Although she dedicates most of her time to ensuring the health of her patients, she still makes out time to build up her brand.

In her spare time she likes to read, dance and binge watch Netflix.